Butler University, a 170-year-old private university in Indianapolis, is undertaking a major digital upgrade to enhance the fan experience at Hinkle Fieldhouse. The iconic venue has been home to Butler’s basketball and volleyball programs since 1928. It is a National Historic Landmark and, in 2021, served as a host site for the NCAA Division I Men’s Basketball Tournament.

AJP provided design, procurement, and construction administration services for the upgrades, supporting Butler in selecting SNA Displays to manufacture and install more than 2,700 square feet of LED video display technology, including a center hung display system, baseline LED ribbons, multiple courtside tables, and other digital signage. SNA Displays will also provide demolition and removal services for the venue’s outdated display technology.

The centerpiece of the project is a new LED center hung display consisting of four curved, 14-foot-tall video screens seamlessly connected to create a continuous 360-degree video surface. Each side features a 4 mm pixel pitch for increased pixel density and clarity. The center hung also includes custom static lettering along the top ring of the structure and a team-branded Bulldog logo facing downward toward the playing surface.

Other video signage includes 3-foot-high LED ribbons along the second-level fascia at both ends of the Fieldhouse, two 19-foot-long vomitory displays between the second and third levels, and eight new courtside mobile scorer’s tables equipped with LED screens. For recruitment and training purposes, the project also features two new ASPECT™ all-in-one 16:9 video screens from SNA Displays in an adjacent practice facility, directly integrated into the new control management system.

“There is nothing better than Game Day at Hinkle Fieldhouse, and this project will dramatically enhance the fan and student-athlete experience at one of the nation’s most iconic venues,” said Grant Leiendecker, Butler University’s vice president and director of athletics. “Alongside our partners at Playfly Sports, we are excited for the opportunity to showcase our teams and our corporate sponsors in a fashion that has never been possible at Hinkle Fieldhouse previously.”

“Hinkle Fieldhouse is one of the most storied venues in college sports, and it’s a privilege for our team to help carry its legacy forward through this upgrade,” said AJ Faxel, executive vice president of business development for AJP. “AJP creates technology solutions customized to each site’s history and unique character. It’s an honor to work alongside Butler University and SNA Displays to deliver a modern, immersive experience that supports Butler’s tradition of excellence.”