Portland, OR – October 2, 2025 – Anthony James Partners (AJP) is proud to announce the completion of expansive videoboard upgrades at Moda Center. Designed, procured, and managed from concept through construction and commissioning by AJP, the project is one of the most significant technology investments in the arena since its opening in 1995.

“We’re building on our legacy of innovation with these new dynamic endzone videoboards, designed to bring fans closer to the game than ever before,” said Dewayne Hankins, President of Business Operations, Portland Trail Blazers. “No matter where you’re sitting in the arena, you’ll now have an incredible view of every play, every highlight and every stat – taking the Moda Center experience to the next level.”

A NEW ERA OF VISUAL IMPACT

• The Moda Center’s center-hung scoreboard has been enhanced, increasing in size by 56% to 2,092 square feet of seamless LED display with more than 13.5 million pixels. The updated design features continuous screens from corner to corner, along with new underbelly displays to enhance visibility for courtside and lower bowl fans.
• Massive endzone displays feature nearly 9,000 square feet of immersive canvas to highlight live replay, game prompts, and advertising, enhancing the overall atmosphere and energy within the building. The new displays essentially cover the equivalent square footage of two full NBA basketball courts and are powered by more than eight million pixels.
• AJP’s scope also included next-generation upgrades to the broadcast control room and production space, highlighted by a new venue switcher and replay system for the production team, along with additional venue fiber to support the upgraded center-hung display.
• ANC served as the awarded integrator for the venue’s new video displays and CMS, integrating Yaham display technology within demanding timeframes and challenging conditions.

COMPLEX CHALLENGES
A project of this scale invariably involves navigating complex challenges. AJP supported the Blazers by coordinating the onsite management of multiple integrators, vendors, suppliers, and subcontractors to deliver the improvements without disrupting the arena’s demanding schedule.

The massive endzone corner boards and ribbon required advanced structural engineering and custom rigging, along with new fiber infrastructure to support the displays. Field adjustments during installation triggering redesigns and approvals on compressed timelines. AJP worked with the Trail Blazers to evaluate all options—including rear-facing displays and adjustments to scoreboard elements—to ensure essential content remained visible from all seating positions.

The scoreboard project became more complex with the integration of new center-hung speakers into the existing audio system. Because the original system design did not allow scoreboard audio to operate independently, AJP developed a solution that introduced an auxiliary channel, enabling separate control of scoreboard audio for the first time.

“AJP is exceptionally proud of our partnership with the Trail Blazers, dating back over 15 years to the design of the previous center-hung display in 2007—technology that has truly stood the test of time,” said Michael Rowe, Chief Executive Officer of AJP. “These new videoboards embody what we do best: delivering customized designs, navigating engineering complexity, and ensuring systems are built to last—all in continued support of the Trail Blazers’ efforts to enhance the fan experience at Moda Center.”

CONTINUED WORK AT MODA CENTER
In addition to the videoboard project, AJP is overseeing an IPTV upgrade at Moda Center, adding and optimizing displays across entries, clubs, suites, concourses, and select “grab-and-go” locations to broaden content distribution, improve wayfinding, and enhance partner activations.

Looking ahead, AJP is working with the Trail Blazers to evaluate future enhancements to the broadcast control room and arena audio systems.