ANTHONY JAMES PARTNERS DESIGNS AN ICONIC SCOREBOARD FOR MIAMI HEAT
Kaseya Center’s Iconic “Fireball” Scoreboard and Independent Hoist System are a Game Changer in Arena Technology

 MIAMI, September 24, 2024 – Anthony James Partners (AJP), an industry-leading Technology Consultant renowned for pushing the boundaries of sports venue technology, has designed one of the most groundbreaking scoreboards in the world. The Miami Heat’s Kaseya Center will debut this innovative system at the “Red, White & Pink” Game, presented by Miami Cancer Institute at Baptist Health, on Monday, October 7th.

AJP designed, engineered and provided cost estimates for all aspects of the unique LED scoreboard and rigging system to fit the limited space of the iconic arena. The visionary scoreboard was designed to be the first-of-its-kind, featuring a 3D full-LED sphere crowned by a conical flame top, drawing inspiration from the Heat’s iconic logo. Dubbed the “Fireball,” this design integrates LED rings that echo the look of a basketball hoop. Each LED display is suspended by its own independent hoist system (a total of 9 independent hoists) and sized to nest within each other, allowing for dynamic, independent movement—a feature that adds both visual spectacle and technical versatility to the arena.

At nearly 50 feet tall, the fireball itself is made up of 2,525 square feet of LED (2.5mm) capable of showing either one large image or multiple zones of content. Surrounding it are four primary video screens, each measuring 19.5- x 29.5-ft., two 4- x 213-ft. upper LED rings (3.9mm), and four 10- x 21-ft. underbelly displays (2.5mm), bringing the total LED surface area to an impressive 7,440 square feet. The advanced display system supports variable content zoning for displaying moments of exclusivity, live video feeds, instant replays, statistics, game information, graphics, animations, and sponsorship messages.

The scoreboard was engineered to fit seamlessly into the architectural constraints of the Kaseya Center, while providing an unparalleled fan experience. Its innovative design is an game-changer, blending artistic vision with cutting-edge technology. The NBA scoreboard was manufactured and installed by Daktronics, with project oversight provided by CAA Icon.

HIGH DENSITY WI-FI: ENHANCED CONNECTIVITY AT KASEYA CENTER
The scoreboard design wasn’t AJP’s first major project with the Miami Heat. In 2018, AJP led the charge to revolutionize the arena’s Wi-Fi network, ensuring that Kaseya Center’s connectivity was second to none. With an overall directive to make the arena’s network “the best Wi-Fi out there,” AJP walked the Heat through design, financial modeling and an RFP Process that engaged leading manufacturers and partners, like Cisco, Samsung and Xtreme, ultimately awarding the team of Aruba and MS Benbow. AJP also handled construction administration for the venue-wide Wi-Fi upgrade, a critical component in the Heat’s shift to fully digital ticketing and enhanced mobile operations, including point-of-sale and merchandising.

“Fans want to see video replays and real time statistics, and they want to be able to share their experiences instantly with friends and family. We needed to introduce a Wi-Fi network that could meet those expectations… Not only do fans have easy access to the Wi-Fi throughout the Arena, but with the customer data we are collecting, we are able to personalize our interaction with new and returning guests and send automatic updates and information based on specific demographic criteria.”           

 Matthew Jafarian, Vice President of Digital Strategy and Innovation, Miami Heat.