CUTTING-EDGE CENTER HUNG SCOREBOARD
AJP is proud to announce the completion of significant technology upgrades at Crypto.com Arena. Serving as the arena’s Technology Consultant and Owner’s Representative, AJP designed an innovative center-hung scoreboard that enhances the experience at Los Angeles Lakers, LA Kings, and Los Angeles Sparks games, as well as concerts and other live events at this iconic Southern California venue.

Anthony James Partners (AJP) transformed one of the world’s premier event venues with a groundbreaking 5,500-square-foot center-hung scoreboard. A key innovation is the adaptable underbelly displays, which can open or close, allowing rigging through the scoreboard to accommodate diverse event needs.

The scoreboard design features a continuous LED display with a 3.9-millimeter pixel pitch, measuring approximately 27 feet in height and 170.5 feet in circumference. For fans seated closer to the action, the bottom of the scoreboard includes four angled displays, each about 14 feet high by 16.5 feet wide, and a unique underbelly display facing the floor below. The underbelly display measures 18 feet by 18 feet with a 2.5-millimeter pixel spacing, offering additional graphics, animations, and exclusive content opportunities during events. A venue identification ring at the top of the scoreboard includes face-illuminating channel cut signage built into the building’s lighting system and controlled separately from the board.

This advanced display system supports variable content zoning, enabling multiple zones of digital content to be shown as needed for each event. It can display live video feeds, instant replays, statistics, game information, graphics, animations, and sponsorship messages.

AJP supported Crypto.com Arena through entire process, from design and financial modeling to procurement and construction management. The scoreboard project was awarded to Daktronics for manufacturing and install. Installation began on August 1, with a team of over 60 workers from various contractors, consultants, and building personnel. The team worked around the clock to meet the August 14 deadline, all while accommodating the arena’s busy schedule, including two high-profile concerts.

DISTRIBUTED LINE ARRAY SOUND SYSTEM / BOWL LIGHTING SYSTEM
AJP designs audio systems that deliver high performance and intelligibility for every type and size of venue. In an industry that tends to fall back on typical designs from the same manufacturers with no real depth of understanding in terms of the building and what it really needs, AJP takes the opposite approach, taking the time to determine the unique needs of each facility and project, identifying the best equipment and the best integrators, and designing systems that maximize the space.

Crypto.com Audio System Design – A Customized Approach
For the past decade, Crypto.com Arena (the former Staples Center) has been very successful with their JBL Harman-based system. Based on improvements made by the system manufacturer over the years, AJP saw no reason to change and designed a system using new upgraded JBL Harman products.

To design the system, AJP created a full acoustical model of the arena, including predictive modeling for performance of the selected loudspeaker system, as well as other potential systems within the space.

All Crypto.com Arena’s front of house control systems were refreshed, as well as new line arrays (JBL VTX series), subwoofers, and amplification for the bowl. The arena infrastructure was also upgraded to a fiber optic backbone for a dedicated audio network.

One big change in the new system involved the move of the front of house control to the DiGiCo Quantum Series mixing console, considered the industry standard in high-end mixing consoles. AJP’s system design maintained both BSS Harman processing and Crown amplifiers but upgraded to the I-Tech Series amplifiers made by Crown (which is also a Harman company).

With a focus on fan experience, a key design feature included the addition of a delay ring of JBL PD Series Loudspeakers for the arena bowl to enhance the audio experience for the patrons sitting in the upper deck. This did not exist prior to the new system design and constituted a major enhancement.

Like with every large-scale technology project AJP is involved with, the approach remains the same; a focus on time, attention, and a personal / customized approach to advance our clients to the next level. In addition to designing phenomenal systems, AJP negotiates excellent long-term service and warranty programming, and in the end saves customers significant dollars.

The system integrator awarded the project was 3G Productions (www.3glp.com).

AJP was also contracted to upgrade the bowl lighting system for Crypto.com in 2022.

“AJP played a key role as an Owner representative from the design, bid, award, installation and execution of our new audio system. Jack [Covert, AJP Director of Audio and AV Design Engineering] was instrumental in the overall process and we appreciate the partnership.“
Armen Dembekjian, Vice President, Events & Projects, Crypto.com Arena