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Rogers Communications, “Rogers 333” Flagship Retail Store

Home › Portfolio › Rogers Communications, “Rogers 333” Flagship Retail Store

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Scope of Work: Design,  Procurement, Construction Administration.
Rogers 333 Flagship Retail Store: Digital Signage.

PROJECT HIGHLIGHTS

AJP is proud of our longstanding relationship with Rogers Communications, Canada’s leading communications powerhouse. Through a shared commitment to excellence in technology and design, we’ve collaborated with Rogers on a range of cutting-edge, large-scale technology projects, from LED, audio and broadcast upgrades for the iconic Rogers Centre stadium (home of the Toronto Blue Jays) to advanced digital signage and OOH installations.

Most recently, AJP was tasked with creating a bold and immersive digital signage solution for “Rogers 333,” a flagship retail space at Rogers’ headquarters on 333 Bloor Street East in Toronto.

The modern retail space features three custom-designed, landscape-format 163-inch LED displays (1.5mm pixel pitch, 6.6’ x 11.8’) and one portrait 135-inch LED display (1.5mm pixel pitch, 8.9’ x 5.9’), complemented by three 70-inch LCD screens for the Bar Barista area. To ensure access to the windows and storage spaces behind the displays, AJP came up with a custom retractable bracket system. With removable kickplates, the large displays roll on casters, allowing them to swing open like doors for easy access, maximizing flexibility and simplifying maintenance.

All content is managed via a 4K BrightSign player, which handles content loading, scheduling, and display.

AJP’s scope of work included digital signage feasibility design, permit submission and coordination, structural engineering, construction administration, and final project closeout. LG was chosen as the manufacturer and integrator, delivering a high-quality product and installation.

Another standout project with Rogers Communications involved the design of a custom exterior LED installation for “Rogers 302,” the flagship retail space located at Yonge and Dundas—Toronto’s iconic pedestrian and shopping hub that attracts over 50 million visitors annually. This high-definition 6mm pixel pitch LED display measures 137’5” wide by 12’8” tall, for high impact. Learn more [here].

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