Anthony James Partners (AJP) proudly supported one of the world’s premier entertainment venues, The O2, with a comprehensive digital upgrade. To minimize operational disruptions, the project followed a phased approach, with Phase 1 focusing on the installation of advanced LED and LCD systems to enhance the visitor experience and maximize advertising opportunities.

Key design considerations included seamless integration with the existing venue architecture to maintain unobstructed sightlines and preserve the arena’s acoustic integrity. The addition of premium advertising platforms has unlocked new revenue streams, strengthening the venue’s commercial appeal. DigiLED was awarded the contract for manufacturing and installation.

Phase 1 upgrades targeted several high-traffic areas:

• Exterior LCD Displays (Peninsula Way): Replaced legacy systems with state-of-the-art LCD displays, supported by a dedicated content management system.
• Exterior LED Displays (Peninsula Square Cylinder Screens): Upgraded for higher efficiency and improved resolution.
• Interior LED Displays (Main Entrance): Enhanced with premium LED technology.
• Interior LED Displays (Entrance Area B): Upgraded to higher-specification LED systems.
• Interior LED Displays (Arena Bowl Ribbon Board): Upgraded to higher-specification LED systems.
• Interior LED Displays (Genesis and Candeo): Legacy displays replaced with advanced LED solutions.
• Content Management System (CMS): Centralized system enabling precise scheduling and real-time content customization.

“Working with AJP has been an exceptional experience. Their expertise and attention to detail, especially on our LED projects, have been invaluable. The ribbon board installation in particular was seamlessly executed, delivering a solution that not only meets but exceeds our expectations. The team’s collaborative approach and ability to bring innovative ideas to life have made them an integral part of our project’s success. I would happily recommend AJP to anyone considering an LED project of any scale.”

— Jim Dexter, Project Manager, The O2